(SPEC) Every young creative experiences self-doubt. It stops them from bringing their ideas to life because they don’t think they’re good enough to start. We wanted Adobe to erase self-doubt by reminding these creatives great ideas don’t start pretty by showing the process of an idea, and how Express can be the tool for them.
Some people learn to swim by getting thrown in the deep end. Others prefer a gentle learning curve. That’s the purpose of Express: to ease people into their creative journey. However, there will come a time when they can ditch the floaties and tackle the best of what Adobe has to offer. So, to expand our campaign, we are encouraging those same creatives to dive head-first into a more advanced program, like Photoshop.
Oscar Zurita - Art Director
Ke'ali McCarter - Art Director
Bjorn Johansen - Copywriter
Jackson Knox - Copywriter