CLIENT: Hult Center for the Performing Arts
Who doesn't love a good show? As a part of my role as an Innovation Designer in Allen Hall Advertising, I was tasked many aspects of furthering the Hult Center's brand through art direction, design and motion graphics.
Left: Posters around town. Right: We wanted to bring more traffic not only to the performance halls of the Hult, but also connect it more with the entirety of downtown. We personalized packages to "personality types" influenced by Hult's offerings: Dance, Comedy, Music and Theatre.
Symbols representing each personality which were displayed on brochure as well as the online survey where people would get their type.
