Western brands often portray a romanticized, white-centric Wild West, excluding the diverse groups that define its true spirit and history. We wanted to celebrate that rich diversity while also pushing the boundaries of what it means to adopt the grit and determination of the Wild West worldwide. After all, Everywhere is West of Somewhere.
OOH in various cities around the world. We're giving people a place to feel the wild atmosphere of the wild west.
Stand in the marked spot, and you'll see yourself in boots.
CW: Bjorn Johansen
Strategy: Zoë Day
AD: is me :) ocar zurita