A solo project exploring a way to make glue interesting. The driving force behind the campaign is "no one thinks about glue." So, let's get people thinking about it. I wanted to envision the worlds people craft and create bustling with life to inspire creativity.
For a OOH stunt, what if UHU recreated large cities in miniature scale, but with a twist? We're bringin Kaijus and Mechas, giant dragons, a giant cat, you name it to major cities in the United States.